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Case Details

Case Code: BECG146
Case Length: 8 Pages 
Period: 2015-2016    
Pub Date: 2017
Teaching Note: Not Available
Price:Rs.400
Organization : Mitsubishi Motors.
Industry : AUTOMOBILES
Countries : Japan 
Themes: Business Ethics  
/corporate governance
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Mitsubishi Fuel Economy Scandal

 

ABSTRACT

 
This case discusses the scandal in which Mitsubishi was involved where it was accused of cheating on mileage tests for its models eK wagon and eK Space light passenger cars and the Dayz and Dayz Roox vehicles produced for Nissan. Later, it also admitted that its models sold over the previous 10 years were affected by the fuel economy scandal. As a consequence, President Tetsuro Aikawa said he would step down, taking responsibility for the mileage scandal. The company would post a US$480 million special loss for the fiscal year 2016-17 to pay compensation to customers for the years of cheating on fuel economy tests. When the scandal broke, Mitsubishi’s shares in the Japanese market plummeted and continue to fall. The spreading scandal at Mitsubishi called for an inspection of carmakers’ reports on fuel economy and pollution ratings. Analysts felt that while Mitsubishi had promised Nissan as well as the consumers that it would deliver a car with remarkable mileage specifications, it was incapable of doing so. Mitsubishi’s employees opined that the scandal was the result of the company’s narrow-minded corporate culture focused on its financial interests and that it had not learnt any lessons from its earlier scandals. The analysts opined that the company covered up safety problems and overlooked customer complaints about unsafe vehicles .
 
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Issues

The case is structured to achieve the following teaching objectives:
  • Understand the events which led to the exposure of Mitsubishi mileage scandal.
  • Study the impact of the scandal on Mitsubishi.
  • Understand the impact of fraud on consumers’ confidence.
  • Discuss the role and responsibility of the senior executives, the management of Mitsubishi, and the nature and extent of the failure to avert the situation.
  • Analyze the role of ethics in a growing competitive business environment.
  • Discuss the need for sufficient internal control measures and transparency in the mileage testing procedures.
Contents
A SCANDAL UNRAVELS
BACKGROUND NOTE
ALLIANCE WITH NISSAN
THE GENESIS OF THE SCANDAL
HOW THE SCANDAL UNFOLDED?
IMPACT ON MITSUBISHI
THE ROAD AHEAD
EXHIBITS

Keywords

Mitsubishi Motors,Fuel Economy scandal,Corporate governance,Business ethics,Mileage Data,Fuel-Cheat Scandal,Fuel Efficient,Mileage Scandal

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